Bluefin Labs Tracks Big TV Advertisers, by Sector, That Drive the Most Social-Media Conversations
The Olympics, of course, completely dominated social media for much of the late summer. In doing so, they also skewed our understanding of the typical social-media footprints of big brands, simply because the massive TV audience for the games drove outsize awareness, and social chatter, of sponsors. To look at the usual social-media landscape for brands without the Olympic effect, our editorial partner Bluefin Labs, the Cambridge-Mass.-based social-TV analytics company, has been parsing first-half-of-2012 data to come up with a series of what it’s calling Social TV Brand-scape views.
Today’s chart shows the Most Social Industry Sectors — those big-brand TV advertisers that prompted the most social-media chatter about their products and services in the first half. No surprise that the quick-service restaurant (QSR) sector — from McDonald’s to KFC to Chipotle — tops our list, with consumer electronics and video games not far behind. The non-QSR restaurant sector, which includes chains such as Applebee’s, Olive Garden, Red Lobster and Chili’s, also makes our chart, taking the No. 10 spot.